@article{2013,title={THE CUSTOMER RELATIONSHIP MANAGEMENT IN THE A NEW UNDERSTANDING: SOCIAL CUSTOMER RELATIONSHIP MANAGEMENT},abstractNode={Nowadays, have different cultures, beliefs, needs and expectations to reach important consumer profiles. However, consumers must develop the appropriate relationship models the properties of habits. But at this point, until reaching the customer the right channel to the right customer data analysis and interpretation are also important. In this context, customer relationship management, manage existing customer relationships correctly and efficiently; the potential customer to be informed about the shopping habits of mass edited. With the addition of our lives social media, from customer relations more social media tools were to be executed. ocial customer relationship management with this new method, called, with the addition of new channels of communication on the customer relationship management customer relationship management has gained a new dimension, a new meaning. In other words, together with the increase in internet use, changes in their consumer consumers digital world, an extension of the concept of social media, have begun to use the internet world. This usage is more than a result of social media tools, social media social consumer spent on marketing and have important social customer relationship management concepts of the show. The purpose of this study is to determine the level of consumers using social media tools and social customer relationship management revealed of the importance. For this purpose a questionnaire form has been created. As a result of the analyses; the students know the importance of social networks, use the search engines before they buy the product, they study the details of the companies ' sites to be kept informed about the product they want discounted items, as long as they follow the comments in the forums, and they keep track of web sites that are related to areas of interest have been identified. his is a guide to the nature of the research to be done after that research which is considered. },author={Nurcan YÜCEL},year={2013},journal={The Journal of Academic Social Science Studies}}