RE-INVESTIGATION OF MASLOW’S HIERARCHY OF NEEDS IN THE CONTEXT OF CONSUMER BEHAVIOUR AND CONSPICUOUS CONSUMPTION
TÜKETİCİ DAVRANIŞLARI BAĞLAMINDA MASLOW’UN İHTİYAÇLAR HİYERARŞİSİNİN YENİDEN İNCELENMESİ VE GÖSTERİŞÇİ TÜKETİM

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Number of pages : 403-428

Abstract

Up until today, a lot of research has been done about consumer behaviours and the reasons why people buy things; and the results that have been put forth have been used to explain the meanings of these behaviours. In today’s sense of consumption, consumers have become more critical and judgmental i

Keywords

Conspicuous Consumption, Consumer Behaviour, Maslow’s Needs Hierarcy

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