@article{2016,title={THE USE OF SOCIAL MEDIA IN 2014 LOCAL ELECTIONS: THE EXAMPLE OF ELECTIONS OF 16 METROPOLITAN MUNICIPALITIES},abstractNode={In the election times, the candidates of parties use the social media besides traditional media in order to reach over the masses as a part of their election campaign during the election period. This study aims to examine how social media as an e-democracy application plays an effective role in the election campaigns with the case of 30 March 2014 Local Elections. With this aim, the study tries to identify the impact of use of social media during the election times on the interaction between citizens and the candidates of metropolitan municipality, the measurement of dialogue and how metropolitan mayor candidates try to mobilize voters. The population of this qualitative research based on content analysis consists of politicians as mayor candidates of 16 metropolitan municipalities in 30 March 2014 Local Elections. From this population, mayor candidates of 16 metropolitan municipalities, the candidates who won the election by being the mayor of metropolitan cities and the main competitor party candidates are chosen as sample of the research. The study puts forward that in Turkey the use of social media by local politicians during elections doesn’t pursue the goals of direct interaction with citizens in order to determine the local policies and social media applications are used by metropolitan mayor candidates as a unilateral knowledge transfer tool for introducing themselves and explaining their projects to the voters.},author={Ferihan POLAT-- Özlem ÖZDEŞİM SUBAY},year={2016},journal={The Journal of Academic Social Science Studies}}