CUSOMERS SATISFACTION LEVEL AND REVISIT INTENTION ABOUT THERMAL FACILITIES IN YALOVA-ARMUTLU
MÜŞTERİLERİN YALOVA-ARMUTLU’DA YER ALAN TERMAL TESİSLERDEN MEMNUNİYET DÜZEYİ VE TEKRAR ZİYARET NİYETLERİ

Author : Aslı ALBAYRAK -- Erhan ÖRNEK
Number of pages : 295-315

Abstract

Thermal tourism facilities play an important role in lifting difficulties caused by aging, desire for health protection and improvement and treatment of some diseases. The fact that the thermal facilities, which are based on very ancient pasts and used as baths in the beginning, have started to be used as treatment centers when benefits of health have been understood over time. Today, in the point reached, thermal facilities are used both as a health center and as a center of rest and relaxation. Due to its geological structure, there are many thermal facilities in Turkey that have emerged due to many underground sources. One of the old ones is the Yalova-Armutian term.This survey was conducted in order to state customer satisfaction and customers revisit intention existent Yalova-Armutlu region, according to results give suggestions for increase customer satisfaction, and increase customer revisit intention. Survey technique was utilized from the quantitative research methods. Survey data were collected between dates of 06 January 2017-15 April 2017 from 300 thermal tourist who visit Yalova-Armutlu. For data analysis Factor analysis, Kruskal Wallis H test, Mann Whitney U Test and Regression analysis were used. At the end of the study, ıt has found those facility characteristics and employee behaviors,

Keywords

Thermal Tourism, Customer Satisfaction, Revisit Intention, Yalova-Armutlu

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