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• Title : UNDERSTANDING CONSUMER PERCEPTIONS OF CORPORATE SOCIAL RESPONSIBILITY BY MAPPING TECHNIQUES

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• First Author : Taner SIĞINDI

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• Authors : -

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• Keywords : Corporate Social Responsibility, Perceptual Map, Joint-space Map.

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• Basic Area : Pazarlama-İşletme

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• Page Id : 497-513

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• Rank Id : 28

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• Year : 2013

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• Volume : 6

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• DOI : 10.9761/JASSS1593

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