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• Title : MATERIALISM AND BRAND RESONANCE AS DRIVERS OF ONLINE COMPULSIVE BUYING BEHAVIOR

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• First Author : Ceyda Aysuna TÜRKYILMAZ

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• Authors : -- İlke OCAMAZ - Aypar USLU

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• Keywords : Materialism, Brand Resonance, Compulsive Buying, Online Compulsive Buying Behavior, Consumer Behavio

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• Basic Area : İşletme / Pazarlama

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• Page Id : 91-107

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• Rank Id : 06

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• Year : 2016

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• Volume : 2

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• DOI : 10.9761/JASSS3303

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