Yayın Detay

• Title : USING FUZZY ANALYTICAL HIERARACHY PROCESS APPROACH TO THE MESUREMET OF CONSUMER BASED BRAND EQUITY

---

• First Author : MURAT TOKSARI

---

• Authors : -- M. Emin İNAL

---

• Keywords : Brand, Customer Based Brand Equity, Fuzzy Analytic Hierarchy Process Method.

---

• Basic Area : -

---

• Page Id : 1423-1457

---

• Rank Id : 72

---

• Year : 2013

---

• Volume : 6

---

• DOI : 10.9761/JASSS_502

---

Yayına Git