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• Title : FROM TRADITIONAL TO DIGITAL SPORTS MARKETING: A CONCEPTUAL STUDY

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• First Author : Arif YÜCE

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• Authors : -- Hakan KATIRCI - Sevda GÖKCE

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• Keywords : Marketing, Postmodern Marketing, Sports Marketing, Digital Sports Marketing, Postmodern Sports Marke

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• Basic Area : Spor Yönetimi, Spor Pazarlaması, Pazarlama İletişimi

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• Page Id : 543-556

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• Rank Id : 35

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• Year : 2017

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• Volume : 2

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• DOI : 10.9761/JASSS6947

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