Yayın Detay
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Title : THE CUSTOMER RELATIONSHIP MANAGEMENT IN THE A NEW UNDERSTANDING: SOCIAL CUSTOMER RELATIONSHIP MANAGEMENT
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First Author : Nurcan YÜCEL
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Authors : -
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Keywords : Customer Relationship Management (CRM), Social Media, Social Consumer, Social Customer Relationship
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Basic Area : pazarlama, müşteri ilişkileri yönetimi
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Page Id : 1641-1656
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Rank Id : 82
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Year : 2013
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Volume : 6
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DOI : 10.9761/JASSS_338
Yayına Git