@article{2013,title={THE BASIC DYNAMICS OF QUALITATIVE RESEARCHING IN SPECIFIC TO BILL SANDER’S STUDY ON DRUG CULTURE},abstractNode={Qualitative researching is one of the most important methodological approaches in social science researches. This approach helps to understand changing character of social phenomena by investigating social processes in the light of the time and place. That is why researchers prefer qualitative inquiry when deal with local and special connections regarding the subject examined. In this respect, qualitative investigation allows researchers to reach in-depth information on sensitive, risky or complicated issues in social life. In this current study, Bill Sanders’s qualitative study, which problematizes use of drug and normalization of drugs in night clubs, will be critically analysed. When doing this, methods used by researcher will be reminded in order to underline some important elements of qualitative approach. At the end of the study, two more methods belong to qualitative investigation, which are visual methods and focus group study, will be discussed as a potential contribution to Sanders’s study. It will be shown that main elements of Sander’s research such as normalization, drug culture, drug economy and more specifically; demonized character of security guards, etc. could be better analysed in qualitative way beside quantitative one that considers numbers and absolute correlations on social science research. From this point, it will be asserted that social science studies could be better generated by qualitative methodology and its specific techniques. },author={Ruhi Can ALKIN},year={2013},journal={The Journal of Academic Social Science Studies}}