@article{2015,title={THE EFFECTS OF TELEVISION ADVERTISEMENTS ON 3-6 YEARS OLD CHILDREN’S WITH RESPECT TO THEIR PARENTS’ OPINIONS ACCORDING TO VARIOUS VARIABLES},abstractNode={Children’s products market is attracting more and more companies every day. Many companies engaged in manufacturing and having sales departments for adults previously, gave less space to children's products. Nowadays those companies have increased the kinds of children's products and benefits more from TV commercials to advertise those products (Karaca, Pekyaman, Güney,2007, s.234). Thus; children who become knowledgeable about lots of products with ads and they are asking those products from their parents. On the basis of these improvements, this study aimed to examine the effects of television ad viewing behaviours on 3-6 years of age children and on their ad viewing behaviours with respect to their parents’ opinions. The sample of the study consisted of randomly chosen 128 parents of 3-6 years old children who attended the preschools in central İstanbul. A 31 item questionnaire was designed and used by the researchers. Nine of the items were about demographic variables. The questionnaire was presented to parents, whose children attended the randomly selected schools. Demographic data were analysed using chi-square analysis. According to the results the parents evaluating the food in ads as healthy differentiated as a function of the children’s ages. On the basis of parents opinions the frequency of children’s watching television ads differentiated according to number of children in the family. Children’s eating junk food while they were watching TV ads differentiated as a function of the number of children in the family. Children’s being effected by violence in TV ads differentiated according to the number of televisions in their homes. The results were discussed on the bases of related researches.},author={Asude B. DAĞAL-- Alev ÖNDER},year={2015},journal={The Journal of Academic Social Science Studies}}