SENSE OF ORGANIZATIONAL BELONGING AND CUSTOMER RELATIONS OF THE PERSONNEL IN BANKING SECTOR
BANKACILIK SEKTÖRÜNDE ÇALIŞANLARIN AİDİYETLİK DUYGUSU VE MÜŞTERİ İLİŞKİLERİ

Author : Ebru ONURLUBAŞ -- Senem DEMİRKIRAN - Neslihan YILMAZ
Number of pages : 147-159

Abstract

Nowadays, organizations have to change the structure about organizational belonging, satisfaction, commitment, performance, organizational region and organizational culture for productivity of production and management of goods and services in the face of changing demands for efficiency. In particular, changing management approach, has increased the organization's human element put to forward. In this situation, companies are trying a variety of techniques to extract the highest level of efficiency in every aspect of the human element. At the beginning of this techniques, productivity is located at maximizes organizational commitment and belonging. This study was conducted to determine to sense of belonging and satisfaction of employees the institution in the district of Edirne Kesan bank branches. The data used were obtained from surveys conducted face to face interviews with 63 people in this study. According to findings, while employees felt a sense of belonging against the institution of 66.7%, they didn’t feel sense of belonging 33.3%. 87.3% of the respondents stated that the work environment is suitable to the operation of the physical facilities. With the chi-square analysis, expectations from the organization, relations between gender and the personnel’s success evaluation of the organization, the personnel’s sense of belonging to the organization and their customer relations have been determined in the study.

Keywords

Belonging, Satisfaction, Expectations, Banking Sector, Chi-Square

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