@article{2016,title={SOVEREIGNTY PROCESS OF MEDIA AS MAJOR APPLICATION INSTRUMENTS OF MODERN ERA: GLOBAL POLITICAL POLICIES},abstractNode={The problem is that media are really communication instruments or not. It is worry reaseon that media became instruments that conduct all life. Everybody use media everyday and media convey numerous messages and gain much via advertisements and people consume more than past via media and world always changes in modern age. Some political powers who want to have sovereignty on the world emerged in 21. century and used media to arrive gheir goal. Media embroider people with attractive messages and meanwhile convey people political powers who want to have sovereignty. Media became instruments of global political powers. Media steer people to consume much and also cause increasing of ignorant and thoughtless ans lazy people. The world changes rapidly in modern age and media cover all changes in the world and show people a dream world. People can not realize many political realities. Conflicts and terrorism increased in the world recently and people witnessed different political changes and wars and most of people live disconcerting. Consumer culture increasingly spreaded and people began to consume permanently. Contemporary conditions revealed modern style and people work less and read less and make fun much in modern age. People who are attracted by technology can not watch political realities of the world and they prefer to watch realities via media. People live in a high rhythm world in modern age and try to calm down via colorful and fun messages of media. Media seems like a sincere friend but acts main components of a global political plan. Media are used for sovereignty of capitalists and political approaches of behind capitalists.},author={Sedat CERECİ},year={2016},journal={The Journal of Academic Social Science Studies}}