@article{2016,title={BİLGİ TEKNOLOJİLERİNİN KALİTE KAPSAMINDA İŞLETME İMAJINA ETKİLERİ: REKLAMCILIK SEKTÖRÜ ÖRNEĞİ},abstractNode={Computer, internet, web page, digital printing, laser cutting, mobile phone, telephone, fax, computer programs, software, hardware and networks enable business to achieve amazing work within information technologies. Information technology is of vital importance for today’s business which challenged to ensure sustainability and offers important contributions to the business from the design of products and processes to meet the expectations, communication with stakeholders to develop a positive image, to ensure efficiency and productivity and ultimately gaining competitiveness. The main aim of the research is to determine the impact of information technologies on business image within quality in the context of managers and other staff’s perception in the advertising sector. Questionnaire prepared for research was implemented to 208 staff (64 managers and 144 other) in 70 businesses which are in operation in advertising sector in Izmir between the dates of December 2015 – January 2016. As a result of the research, the use of information technologies in the advertising sector has been idendified by affecting “leadership and value, being active managerial, the psychological dimension, procurement, sales and post-sales activities, human resources, promotion and orders, production process, product/service” quality positive and positively affect business image. The perception of managers and other staff were identical on the topics mentioned, in addition, it has been observed that overall moderate and positive linear correlation emerged. On the other hand, when the level of use of information technology in business processes are examined for the priority use level from most to least it has been identified that design is the first; order, payment, supply are the second, and production, sales, after-sales involving are the third place.},author={Zehra Nuray NİŞANCI-- Nezih Metin ÖZMUTAF},year={2016},journal={The Journal of Academic Social Science Studies}}