The innovation, technological developments and globalization brought together with the 21st century, oblige the companies to be in a coherent contexture with these developments involving environmental responsibility. The companies nowadays, regarding the consumers’ increasing environmental sensitivity and ecological demands aim to maintain eco-friendly manufacture within the scope of their social responsibility. Thus, green Marketing which deals with the manufacture done with the sense of responsibility for protecting the environment, finds a scope of application in textiles just as in any other field. Textile companies having green marketing approach, use green marketing strategies and present their sustainable textile products valuable in this regard to the market. In this research, we intend to explain the concepts such as green marketing, green consumer and sense of environment responsibility and to cite Ecoalf company as a green textile company that has developed a wearable waste strategy by recycling of wastes with the intention of using world sources carefully.
Textile, Green Marketing, Green Marketing Strategies, Ecoalf