A CONCEPTUAL APPROACH TO MUSEUM CLUSTERING SUMMARY
MÜZE KÜMELENMESİNE KAVRAMSAL BİR YAKLAŞIM

Author : Aysel YILMAZ -Mehmet Han ERGÜVEN
Number of pages : 283-292

Abstract

Clustering has become industrially prominent, and it has also reached a wide range of use. We see various applications under different names, such as museum island, museum coast, museum area, museum mill, museum quarter, and museum mountain, etc. The concept of museum clustering is adopted in order to increase the competitive advantage in different continents, countries, and particularly the cities in tourism market. It is believed that looking at the concept of museum clustering solely from the perspective of urban tourism would not be a definitive approach. Museum clusters also create an area of cultural interaction for the local community. Being one of the most significant aspects of urban tourism, which is a type of rapidly growing special interest tourism, museums are one of the competitive elements on a national, regional, and local basis, and through clustering, these museums are positioned as strong elements in within the market. The purpose of this study is to reveal some museum clustering examples, to discuss their current status, and to create a framework regarding their applicability in Turkey through conceptual evaluation of the data obtained through literature review. It is predicted that geographically proximate museum clusters that are connected by land may turn into an international cultural clustering through a larger and more comprehensive concept. It is predicted that the competitive advantage will increase by driving forward the elements such as meaning, content, function, design, and technology in these examples of clustering. The future studies regarding museum clustering may be supported by in-situ studies and collaborations with public and private sector and Non-Governmental Organizations.

Keywords

City Tourism, Clustering, Museum Clustering, Europe, Turkey

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