Yayın Detay
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Title : THE ANALYSIS OF CONSUMER BASED BRAND EQUITY PERCEPTIONS ON THE BASE OF GSM OPERATORS: EXAMPLE OF VAN YUZUNCU YIL UNIVERSITY
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First Author : Yusuf Cahit ÇUKACI
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Authors : -- Ayda GÖK - Bulut DÜLEK
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Keywords : Brand Equity, Consumer-Based Brand Equity, Perceived Quality, Brand Awareness, GSM Operators
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Basic Area : Pazarlama
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Page Id : 89-107
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Rank Id : 07
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Year : 2015
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Volume : 9
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DOI : 10.9761/JASSS3068
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