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Title : UNDERSTANDING CONSUMER PERCEPTIONS OF CORPORATE SOCIAL RESPONSIBILITY BY MAPPING TECHNIQUES
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First Author : Taner SIĞINDI
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Authors : -
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Keywords : Corporate Social Responsibility, Perceptual Map, Joint-space Map.
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Basic Area : Pazarlama-İşletme
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Page Id : 497-513
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Rank Id : 28
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Year : 2013
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Volume : 6
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DOI : 10.9761/JASSS1593
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