ÇEVRİMİÇİ KOMPULSİF SATIN ALMA DAVRANIŞININ YÖNLENDİRİCİ UNSURLARI OLARAK MATERYALİZM VE MARKA REZONANSI (MATERIALISM AND BRAND RESONANCE AS DRIVERS OF ONLINE COMPULSIVE BUYING BEHAVIOR) - Ceyda Aysuna TÜRKYILMAZ -- İlke OCAMAZ - Aypar USLU | The Journal of Academic Social Science Studies