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• Title : PRIVATE LABEL PRODUCTS MARKETING EFFECT OF PROMOTION STRATEGIES

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• First Author : Banu ÖZBUCAK ALBAR

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• Authors : -- Gülüzar ÖKSÜZ

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• Keywords : Store Brands, Promotion Strategies, Consumer Behaviour

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• Basic Area : İşletme/Pazarlama

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• Page Id : 869-893

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• Rank Id : 47

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• Year : 2013

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• Volume : 6

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• DOI : 10.9761/JASSS1782

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