Yayın Detay

• Title : RELATIONSHIP MANAGEMENT IN BRAND POSITIONING: AN ASSESMENT ON WEB PAGES IN THE BANKING SECTOR

---

• First Author : Emel Tanyeri MAZICI

---

• Authors : -

---

• Keywords : BrandPositioning, Relationship Management, Web Sites, Banks

---

• Basic Area : Halkla İlişkiler, Pazarlama, Marka

---

• Page Id : 73-90

---

• Rank Id : 06

---

• Year : 2016

---

• Volume : 3

---

• DOI : 10.9761/JASSS3350

---

Yayına Git