Yayın Detay
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Title : RELATIONSHIP MANAGEMENT IN BRAND POSITIONING: AN ASSESMENT ON WEB PAGES IN THE BANKING SECTOR
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First Author : Emel Tanyeri MAZICI
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Authors : -
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Keywords : BrandPositioning, Relationship Management, Web Sites, Banks
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Basic Area : Halkla İlişkiler, Pazarlama, Marka
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Page Id : 73-90
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Rank Id : 06
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Year : 2016
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Volume : 3
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DOI : 10.9761/JASSS3350
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