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• Title : THE EFFECTIVENESS OF MARKETING MIX DECISIONS MADE IN THE FAMILY BUSINESSES HAVING INSTITUTIONALIZATION PROBLEMS

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• First Author :

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• Authors : -- Mustafa YÜCEL

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• Keywords : Family Businesses, Institutionalization, Marketing Mix and Management

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• Basic Area : İşletme

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• Page Id : 1265-1280

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• Rank Id : 66

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• Year : 2013

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• Volume : 6

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• DOI : 10.9761/JASSS1331

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