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• Title : AN INVESTIGATION ON DETERMINING THE BRAND PERSONALITY OF SAKARYA UNIVERSITY

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• First Author : Salih MEMİŞ

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• Authors : -- Gıyasettin TAYFUR - Zafer CESUR

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• Keywords : Brand, Brand personality, Brand loyalty, Purchasing, Factor Analysis

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• Basic Area : Pazarlama

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• Page Id : 241-153

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• Rank Id : 15

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• Year : 2017

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• Volume : 1

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• DOI : 10.9761/JASSS3810

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