Yayın Detay


  • Title : THE EFFECT OF SOCIAL MEDIA ON CONSUMER’S DECISION PROCESS OF PURCHASE: A CASE OF ELAZIG PROVINCE

  • First Author : Nurcan YÜCEL

  • Authors : -- Lokman KIZKAPAN

  • Keywords : Social Media, Marketing of Social Media, Consumer, Consumer Behavior, Decision Process

  • Basic Area : Pazarlama

  • Page Id : 481-499

  • Rank Id : 34

  • Year : 2016

  • Volume : 12

  • DOI : 10.9761/JASSS3583

  • Yayına Git