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  • Title : ANALYSIS OF PRODUCT PLACEMENT IMAGES USED IN MOTION PICTURES: EYE-TRACKING METHOD

  • First Author : Elif ÇINAR

  • Authors : -Nurcan YÜCEL

  • Keywords : Product Placement, Neuromarketing, Eye-Tracking Analysis Method

  • Basic Area : Pazarlama

  • Page Id : 359-378

  • Rank Id : 26

  • Year : 2022

  • Volume : 15

  • DOI : 10.29228/JASSS.51496

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