Yayın Detay
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Title : USING STORYTELLING IN ADVERTISEMENTS AS A BRAND COMMUNICATION TOOL AND EXAMINING THE ADVERTISEMENTS OF THE MEMBERS OF BİRLEŞMİŞ MARKALAR DERNEĞİ IN THIS FRAMEWORK
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First Author : Orhan DUMAN
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Authors : -
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Keywords : Brand Communication, Storytelling, Advertisement
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Basic Area : Pazarlama
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Page Id : 557-580
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Rank Id : 31
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Year : 2021
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Volume : 14
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DOI : 10.29228/JASSS.52036
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