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• Title : THE EFFECT OF BRAND EQUITY AND BRAND RESONANCE ON TOURIST DECISIONS VISITING THE 2018 ASIAN GAMES LEGACY OF JAKABARING SPORT CITY AS A SPORT TOURISM DESTINATION WITH EVENT: MARKETING AS A MEDIATING VARIABLE

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• First Author : Esxi Martia GUSMA

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• Authors : -Agustina HANAFI - Zakaria Wahab - Esxi Martia GUSMA - Yuliani YULIANI

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• Keywords : Sport Tourism, Brand Equity, Brand Resonance, Event Marketing, Purchasing Decisions

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• Basic Area : Management, Brand Equity, Brand Resonance, Tourist Decision

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• Page Id : 409-423

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• Rank Id : 22

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• Year : 2020

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• Volume : null

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• DOI : 10.29228/JASSS.45868

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