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Z JENERASYONU VE PLANLI ESKİTME: ETİK ALGILAR MARKA SADAKATINI NASIL ETKİLİYOR? ̇, 375-398
GENERATION Z AND PLANNED OBSOLESCENCE: HOW ETHICAL PERCEPTIONS AFFECT BRAND LOYALTY
http://dx.doi.org/10.29228/JASSS.80026
Mehmet ETLİOĞLU
Abstract
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