Abstract


22 JULY, OSLO, NORWAY: THE SOCIETY INVESTIGATE ITSELF THE CASE OF BREIVIK ATTACK
The existing research is a monitoring study, deals with the media representation of Breivik terror attack in Norvegian media, which caused death of 77 people on 22th of July, 2011. The research applied content analysis to the news headlines and comments of selected 3 popular and serious newspapers -Aftenposten, Dagbladet and Verdens Gang (VG)- which were published between 22 July-01 August in order to understand how Breivik case was represented in the news coverage. Furthermore, as targeting an extensive analysis, existing study also applied a frame analysis to find out which aspects of the Breivik attack were covered in the media. In the framework of the study the tracks of societal discourse caused by Breivik case were analysed within the Norwegian media. The content and headlines of 1643 news items which were published between (22 July -22 November) were analysed and furthermore it was applied framework analysis of 34 news items which were appeared in the selected newspapers. The political parties, right-wing politicians, muslims in Norway were actors of the discourses. The findings of the study reveals the fact that it is possible to dominate terror related event with the discourse of democracy, tolerance, love and openness. As a young Labour Youth Party politician, Helle Gannestad, stated “If one man can generate so much evil, imagine how much love we together can create.” The Norwegian society and the media represent a unique example to the whole world by handling and reacting the existing terror attack. <

Keywords
terror, Anders Behring Breivik, Norwegian media, content analysis