Abstract


AN ANALYSIS ON DRUCKER’S PERSPECTIVE OF CHANGE AND INNOVATION CONCEPT
Peter F. Drucker is known as the father of modern management all over the world. Drucker has made important contributions to the society and management science through a large number of books and articles. In uncertainty and chaos environment which we live in, the importance of change and innovation is increasing day by day. In this study, Drucker's perspective of change and innovation is discussed. According to Drucker, change and innovation arise by analysis, systematic improvement and hard work; and they have teachable, reproducible and learnable characteristics. Aimed systematic innovations begin with the opportunity analysis. Innovations and changes, in which the customer demands, needs and expectations are important, should be simple, focused and small; and targeting “change leadership” is one of the most important principles of them. Also, according to Drucker, change and innovation are both conceptual and perceptual. Successful innovators evaluate the sources of opportunity for innovation, and contribute to innovation from both perspectives.

Keywords
Change, Drucker, Entrepreneurship, Innovation, Management