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TÜKETİCİ TEMELLİ MARKA DEĞERİ ALGILAMALARININ GSM OPERATÖRLERİ BAZINDA ANALİZİ: VAN YÜZÜNCÜ YIL ÜNİVERSİTESİ ÖRNEĞİ̇, 89-107
THE ANALYSIS OF CONSUMER BASED BRAND EQUITY PERCEPTIONS ON THE BASE OF GSM OPERATORS: EXAMPLE OF VAN YUZUNCU YIL UNIVERSITY
http://dx.doi.org/10.9761/JASSS3068
Yusuf Cahit ÇUKACI -- Ayda GÖK - Bulut DÜLEK
Abstract
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