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DENEYİMSEL PAZARLAMA VE DENEYİMSEL DEĞERİN MÜŞTERİ MEMNUNİYETİ VE MÜŞTERİ SADAKATİ ÜZERİNDEKİ ETKİSİ: NOSTALJİK VE FAST FOOD RESTORANLAR ÜZERİNDE BİR UYGULAMȦ, 19-35
INFLUENCE OF EXPERIENTIAL MARKETING AND EXPERIENTIAL VALUE ON CUSTOMER SATISFACTION AND CUSTOMER LOYALTY: AN APPLICATION ON NOSTALGIC AND FAST FOOD RESTAURANTS
http://dx.doi.org/10.9761/JASSS3423
Ercan KESER -- T. Şükrü YAPRAKLI
Abstract
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