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KURUMSAL İTİBAR BİLEŞENLERİNİN MARKA SADAKATİ İLE İLİŞKİSİ: GSM OPERATÖRÜ KULLANICILARINA YÖNELİK BİR ALAN ARAŞTIRMASİ, 397-416
RELATION OF INSTITUTIONAL REPUTATION COMPONENTS TO BRAND LOYALTY: A FIELD STUDY FOR GSM OPERATOR USERS
http://dx.doi.org/10.9761/JASSS7523
Selma KARABAŞ -- Işılay CEYLAN
Abstract
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