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MARKA DEĞERİ VE MARKA REZONANSININ, SPOR TURİZMİ DESTİNASYONU OLARAK JAKABARİNG SPORT CİTY'NİN 2018 ASYA OYUNLARI MİRASINI ZİYARET EDEN TURİST KARARLARI ÜZERİNDEKİ ETKİSİ: ETKİNLİK PAZARLAMASININ ARABULUCU BİR DEĞİŞKEN OLDUĞU̇, 409-423
THE EFFECT OF BRAND EQUITY AND BRAND RESONANCE ON TOURIST DECISIONS VISITING THE 2018 ASIAN GAMES LEGACY OF JAKABARING SPORT CITY AS A SPORT TOURISM DESTINATION WITH EVENT: MARKETING AS A MEDIATING VARIABLE
http://dx.doi.org/10.29228/JASSS.45868
Esxi Martia GUSMA -Agustina HANAFI - Zakaria Wahab - Esxi Martia GUSMA - Yuliani YULIANI
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