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MARKA İLETİŞİM ARACI OLARAK REKLAMLARDA HİKÂYE ANLATIMININ KULLANILMASI VE BİRLEŞMİŞ MARKALAR DERNEĞİ ÜYELERİNİN REKLAMLARININ BU ÇERÇEVEDE İNCELENMESİ̇, 557-580
USING STORYTELLING IN ADVERTISEMENTS AS A BRAND COMMUNICATION TOOL AND EXAMINING THE ADVERTISEMENTS OF THE MEMBERS OF BİRLEŞMİŞ MARKALAR DERNEĞİ IN THIS FRAMEWORK
http://dx.doi.org/10.29228/JASSS.52036
Orhan DUMAN
Abstract
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