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• Title : INFLUENCE OF EXPERIENTIAL MARKETING AND EXPERIENTIAL VALUE ON CUSTOMER SATISFACTION AND CUSTOMER LOYALTY: AN APPLICATION ON NOSTALGIC AND FAST FOOD RESTAURANTS

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• First Author : Ercan KESER

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• Authors : -- T. Şükrü YAPRAKLI

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• Keywords : Experiential Marketing, Experiential Value, Customer Experience, Customer Satisfaction, Customer Loy

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• Basic Area : Pazarlama

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• Page Id : 19-35

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• Rank Id : 02

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• Year : 2016

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• Volume : 6

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• DOI : 10.9761/JASSS3423

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