THE EFFECTS OF CONSUMER INNOVATIVENESS AND EXTENDED TECHNOLOGY ACCEPTANCE MODEL ON ADOPTION E-CRM SERVICES WHICH APPLIED TO BANKING SECTOR
TÜKETİCİ YENİLİKÇİLİĞİ VE GENİŞLETİLMİŞ TEKNOLOJİ KABUL MODELİNİN BANKACILIK SEKTÖRÜNDE UYGULANAN E-CRM HİZMETLERİNİN BENİMSENMESİ ÜZERİNDE ETKİLERİ
Author : Enes Emre BAŞAR
-- Şükrü YAPRAKLI
Number of pages : 149-180
Abstract
Banking is one of the most heavily sectors used E-CRM strategies. E-CRM offers opportunities to banks to set up customer focused relationships and to provide right services at the right time. The systems that require the use of technologies such as E-CRM, however, should be adopted by users. It is important for the firms to be specified the effective components in adopting E-CRM services with regards to improve these services and reach the large masses. In
Keywords
E-CRM, Consumer innovativeness, Extended technology acceptance model (E-TAM)
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