SERVICE QUALITY PERCEPTION: A RESEARCH IN A SHOPPING CENTER
ALGILANAN HİZMET KALİTESİ: ALIŞVERİŞ MERKEZİNDE BİR ARAŞTIRMA

Author : Ayşe Ersoy YILDIRIM
Number of pages : 357-378

Abstract

Service Businesses which is an indicator of a country’s development level, struggle to increase their sales and struggle to grow in both nationally and internationally. Shopping malls that increase in numbers recently, are developing rapidly in the world and in Turkey and because of their

Keywords

Services, Service Marketing, Service Quality, Servqaul Model, Shopping Malls

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