INVESTIGATION OF VIRTUAL REALITY APPLICATIONS IN TOURISM ADVERTISING IN THE CONTEXT OF GRAPHIC DESIGN
TURİZM REKLAMLARINDAKİ SANAL GERÇEKLİK UYGULAMALARININ GRAFİK TASARIM BAĞLAMINDA İNCELENMESİ

Author : E. Jessica McKIE -Erkan ÖZKARAKAŞ
Number of pages : 233-243

Abstract

New media tools that have been developing rapidly in recent years; It has opened new doors in the fields of health, marketing, defense, education and science, design and art. Within these areas, marketing comes to the forefront in the use of new media technologies with the contributions of psychics and cultural industries developing with post-modernism. Today's audience exhibits a profile with fast access to information, virtual experiences and different expectations from the usual target audience. Therefore; In the post-modern world, it is a necessity for companies that want to take innovative approaches in marketing and branding to benefit from new media technologies. Virtual reality (VR) advertising applications, which have been on the rise in the tourism sector in particular in marketing, enable viewers to make decision-making actions by experiencing virtual experiences. In this research, tourism advertisements using virtual reality (vr) application are examined. While it is debated whether virtual reality advertising applications will harm the tourism sector or not, it is thought that they have positive contributions to promotional campaigns and advertising sector.

Keywords

Virtual Reality, Vr, Advertising, Tourism, Graphic Design

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