CRITICISM OF AN ARTICLE: “SEMIOTIC ANALYSIS OF VESTEL AND CASPER ADS IN THE CONTEXT OF GREEK MYTHOLOGY”
BİR MAKALE ELEŞTİRİSİ: “TÜRK REKLAMLARINDA MİTOLOJİK ESİNTİLER: VESTEL VE CASPER REKLAMLARININ YUNAN MİTOLOJİSİ BAĞLAMINDA GÖSTERGEBİLİMSEL ANALİZİ”

Author : Hasan KIZILDAĞ
Number of pages : 151-161

Abstract

Myths are a manifestation of people's efforts to understand the world and the universe around them since the earliest/archaic periods. The answer to many questions, from the creation of the world to the understanding of the apocalypse, from the creation of a being to the nature of Things, has been tried to be given through myths. In this respect, myths contain the philosophical, religious and scientific approaches of archaic man. Man has interpreted the world through myths and has determined its place in the world and the universe. As in the past, myths gradually continue to exist as an integral part of human life today. It is possible to identify traces of myths in many elements created by human beings. Myths, especially fine arts, literature, cinema, theatre, painting, music, sculpture and architecture, as well as many areas of today's world's production-consumption understandings find their place in. In this respect, it is known that manufacturers have applied to mythology in marketing and advertising processes as well as trying to create brand and model characteristics with products inspired by mythology. The mythological elements in advertising and marketing policies are important in terms of revealing the power and influence of mythology today, but they also bring about the need for scientific studies to be carried out with care. In this study, “Semiotic Analysis of Vestel and Casper Ads in The Context of Greek Mythology” will be discussed. To what extent the mythological elements in the Vestel and Casper advertisements relate to Greek mythology will be discussed and the expressions leading to the overinterpretation of the author's point of action will be examined.

Keywords

Mythology, Advertising, Vestel, Casper, Criticism

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