Yayın Detay
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Title : HUMOR AND CELEBRITY USAGE IN COMMERCIALS OF BANKS
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First Author : Güldane ZENGİN
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Authors : -
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Keywords : Humor, Celebrity, Advertising, Brand Attitude, Advertising Attitude, Humor Perception
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Basic Area : Reklam
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Page Id : 417-432
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Rank Id : 29
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Year : 2018
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Volume : 1
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DOI : 10.9761/JASSS7442
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