Yayın Detay
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Title : THE ROLE OF THE CONTENTS OF THE TEXT USED IN ADVERTISEMENTS ON THE CONSUMER BEHAVIORS: ANALYSIS OF SEVERAL CURRENT ADVERTISING PRACTICES ON TELEVISION
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First Author : Zekiye TAMER GENCER
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Authors : -
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Keywords : Advertising, Consumer Behavior, Content Analysis, Analysis of Advertising, Advertising Impact
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Basic Area : İletişim / Reklam
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Page Id : 273-285
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Rank Id : 17
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Year : 2017
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Volume : 1
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DOI : 10.9761/JASSS6877
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