Yayın Detay
-
Title : THE EFFECT OF BRANDS' FACEBOOK COMMUNICATIONS ON THE BRAND ATTITUDES AND PURCHASE INTENTIONS OF CONSUMERS
-
First Author : A. Mücahid ZENGİN
-
Authors : -
-
Keywords : Social Media, Social Network Sites, Facebook, Brand Attitude, Interaction
-
Basic Area : İletişim, Pazarlama İletişimi, Reklamcılık
-
Page Id : 283-301
-
Rank Id : 21
-
Year : 2017
-
Volume : 11
-
DOI : 10.9761/JASSS7414
Yayına Git