Yayın Detay
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Title : HEDONIC COMSUMPTION BEHAVIORS: A COMPARATIVE ANALYSIS OF THE EFFECTS OF DEMOGRAPHIC FACTORS ON HEDONIC SHOPPING BEHAVIOURS OF THE STUDENTS AT KAHRAMANMARAŞ SÜTÇÜ İMAM UNIVERCITY AND ADIYAMAN UNIVERCITY
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First Author : Arif YILDIZ
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Authors : -- H. Seçil FETTAHLIOĞLU - Cansu BİRİN
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Keywords : Hedonic, Hedonistic, Hedonism, Hedonic Consumption, Hedonistic Consumption
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Basic Area : İşletme
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Page Id : 307-331
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Rank Id : 20
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Year : 2014
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Volume : 8
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DOI : 10.9761/JASSS2461
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