Yayın Detay
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Title : RE-INVESTIGATION OF MASLOW’S HIERARCHY OF NEEDS IN THE CONTEXT OF CONSUMER BEHAVIOUR AND CONSPICUOUS CONSUMPTION
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First Author :
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Authors : -
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Keywords : Conspicuous Consumption, Consumer Behaviour, Maslow’s Needs Hierarcy
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Basic Area : İşletme, Pazarlama
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Page Id : 403-428
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Rank Id : 26
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Year : 2015
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Volume : 10
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DOI : 10.9761/JASSS3133
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