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REKLAM METİNLERİNDE KULLANILAN İÇERİKLERİN TÜKETİCİ DAVRANIŞLARI ÜZERİNDEKİ ROLÜ: GÜNCEL TELEVİZYON REKLAM UYGULAMALARININ İNCELENMESİ̇, 273-285
THE ROLE OF THE CONTENTS OF THE TEXT USED IN ADVERTISEMENTS ON THE CONSUMER BEHAVIORS: ANALYSIS OF SEVERAL CURRENT ADVERTISING PRACTICES ON TELEVISION
http://dx.doi.org/10.9761/JASSS6877
Zekiye TAMER GENCER
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