THE IMPACT OF CHILDREN WATCHING TELEVISION ADS ON PARENTS’ PURCHASE BEHAVIOUR: A STUDY ON ERCIYES UNIVERSITY ACADEMIC STAFF
TELEVİZYON REKLAMLARINI İZLEYEN ÇOCUKLARIN AİLELERİN SATIN ALMA DAVRANIŞINA ETKİSİ: ERCİYES ÜNİVERSİTESİ AKADEMİK PERSONELİ ÜZERİNE BİR ARAŞTIRMA

Author : Mustafa KOÇER - Leyla LEBLEBİCİ KOÇER-Mustafa KOÇER
Number of pages : 867-884

Summary

As the TV watching has undergone a commercialization process, the researchers have become more interested in the impact of TV ads on in

Keywords

TV ads, Ads watching habits, Purchasing Behavior, K

Read:360

Download: 115