THE EFFECTS OF SIGNS, PICTOGRAMS AND SYMBOLS AS VISUAL COMMUNICATION MEDIUM ON THE HUMAN BEHAVIOR WITH REGARD TO AREA OF USAGE AND A SEMIOTIC ASSESSMENT
GÖRSEL İLETİŞİM ARACI OLARAK İŞARET, PİKTOGRAM VE SEMBOLLERİN KULLANIM ALANLARINA GÖRE İNSAN DAVRANIŞLARI ÜZERİNDEKİ ETKİLERİ VE SEMİYOTİK AÇIDAN DEĞERLENDİRME

Author : Tarık YAZAR
Number of pages : 1303-1316

Summary

Humans, who continually exchange information with their environment, have always tried to create visual communication media that we come face to face all the time in order to communicate since the beginning of history and have used lots of signs. These media that have continued up to our date and made communication possible since the functional pictures drawn on cave walls have emerged from various needs and have made their ways to our date. The people of our day have developed communication systems that consist of signs, pictograms and symbols in order to keep up with the technological systems that come to being within social life and to provide universally effective communication. The visual communication symbols used in these communication systems are very important in that they help people understand each other and make their lives easier by having more effective communication. When the common instinctiveness in people’s perception and behavior styles are examined, it can be said that people show the same perception and behavior styles for many events, situations, colors and forms. Within this context; signs, pictograms and symbols pass on information to put together thoughts and lives in terms of their roles in learning process. However; these signs and symbols can have different meanings in terms of their areas of usage because of cultural differences between people and they can cause lack of communication or undesired negative situations because of lack of perception. This study aims to investigate the effects of the meanings of signs, pictograms and symbols on human behavior with regard to their areas of usage and to assess them on semiotic, semantic, syntactic and pragmatic levels.

Keywords

Visual Communication, Sign, Pictogram, Symbol, Semiotics.

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