@article{2017,title={PUTTING ISTANBUL ON THE MAP OF ART WORLD: ANALYSING ISTANBUL 2010 CULTURAL CAPITAL OF EUROPE},abstractNode={This paper will present Istanbul 2010: Cultural Capital of Europe events as a part of contemporary cultural policy. This project was realized as a result of the long-lasting efforts of a volunteer-private committee. Aim of the "Cultural Capital" project introduces cultural heritage and the modern face of the cities to Europe as well as the world. The reason behind this project is that the city of Istanbul aspires to be categorized in the group of Europe’s global cities such as Berlin, London, Paris and hoped this title would have an impact on the city’s international image, particularly on tourism. This strategy, it was planned, would attract first-class wealthy tourists to the city. Within this framework, outcomes of the Turkish state’s changing vision for cultural policy. The following question will be asked: how Istanbul was used to promote the cultural image of the city in visual arts? In fact, Istanbul 2010: Cultural Capital of Europe primarily was concerned with the use of culture for urban marketing and tourist promotion. Its program contained panel discussions, conferences, artist workshops organized with the aim of discovering the aesthetical beauty of the city, and developing cultural tourism. Establishing new museums or renovating museums in this context should be seen as attempts to develop the infrastructure of cultural heritage and museums rather than radical changes in attitudes vis-a-vis art and culture. This study will discuss how Istanbul 2010 event have impact on Turkey's developing contemporary art scene and cultural policy from today.},author={Şeyda Barlas BOZKUŞ},year={2017},journal={The Journal of Academic Social Science Studies}}